The theme music of the PepsiCo BCCA (Belarus, Caucasus, Central Asia) conference held in Batumi in July is from us!
With the song 'We are the Champs of PepsiCo', the lyrics of which we created using the responses we collected from BCCA region employees, PepsiCo participants, consisting of 75 people, had a wonderful event moderated by presenter George Gaspariani.
We are the Champs of PepsiCo:
Lyrics, music adaptation: Eren Tokgoz @eren_aaron_tokgoz
Vocal: Ahu Agan @ahuagan
Project management: Elif Bingol @stil_danismanligi
Mixing, mastering: Guven Gultekin
Video: Yigit Tanilmis @yigittnlms
Backing vocals, arrangement: Eren Tokgoz
Production: Social Music @sosyalmuzikyapiyoruz
We also want to share PepsiCo project manager Billur Carman's wonderful comments about the project:
I am delighted to share with you a song that has a meaningful and powerful connection to the PepsiCo BCCA Dream, a song whose lyrics were created with words taken from our colleagues' responses to a question during registration for our conference in Batumi in July.
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The passion of a song that somehow touched me, especially one that embodies a bold goal created for the PepsiCo BCCA region where I work, was both exciting and deeply rewarding. As the project owner, I believe I have aligned my creativity with the goals of a dynamic brand.
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By creating this song with Eren Aaron Tokgöz & Social Music, I hope that I have become part of a powerful narrative and contributed to a piece of music that inspires and motivates a wide audience, including employees, partners and consumers. I believe that the song can serve as a rallying cry that encourages a sense of unity and common purpose among employees towards an ambitious sales goal.
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It also shows how music can play an important role in branding and motivation. Every note and lyric can embody the energy and spirit of the BCCA region and make achieving the sales target not just a goal, but a journey to be celebrated.
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Ultimately, the passion comes from knowing that this contribution can inspire others and lead them towards a common goal with enthusiasm and hope.
We look forward to many more interactive global events with PepsiCo!
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